Comfort of Living was founded in 2012 by Sam Riad with a vision to redefine senior living by creating warm, inviting communities where residents feel at home. From our first residence, we have expanded to multiple locations, each built on the foundation of respect, dignity, and a passion for enhancing the quality of life for seniors.
Over the years, we have continuously evolved to meet the changing needs of our residents. By listening to families and seniors themselves, we have developed a reputation for excellence in senior care. Our growth has been fueled by a commitment to innovation, compassionate service, and a deep understanding of what makes a place feel like home.
From our beginnings in 2012, we have expanded to serve communities in Southampton, Tilbury, Chatham-Kent, Seaforth, Orillia, Niagara Falls, St.Thomas, Belleville and London. Despite our growth, our core values remain the same—providing a place where seniors can live comfortably, safely, and with the respect they deserve.
“To be the heart of exceptional senior living, fostering joy and independence in every life we touch”
Sam Riad is a business expert who serves as the CEO of Comfort of Living and the President of FirstLight Home Care Canada. He is a leader known for his ability to help companies grow and solve tough business problems. He has a unique talent for understanding the big picture of a business and then focusing on the small details that make a huge difference.
Sam started Comfort of Living in 2012, building it into a very successful company with over 1,000 employees. He also expanded into home care by launching FirstLight Home Care in Canada, with plans for many new locations. His leadership has helped these companies improve, showing his skill at making businesses better and more successful.